Communications Leaders Keep An Eye On Digital

Some of these pro writers on the net are at such a top level that i wonder if any of them have ever written a paperback? so now and then i like to spotlight these brilliant articles and here’s one i found fascinating the other day.

It is clear that the worlds of online advertising and marketing are being shaped by tremendous forces.

But why should anyone outside of advertising care? Because in our experience, none of the disciplines live in isolation: developments in advertising, communications, and PR all resonate with the others in the marketing universe.
In 2011, we think there are phenomena that are of particular relevance to those throughout marketing and communications: the continuing debate over online privacy (“do not track”) and the evolution of content and social media.

Consumers will need to decide what information they want marketers to have in exchange for access to content and advertising that is relevant to their wants and needs. As Facebook founder Mark Zuckerberg put it, the public is unclear if privacy is still a “social norm.” And while government debate over online privacy continues, the industry is advancing an agenda of self-regulation.
There is widespread agreement that there needs to be increased transparency in how marketers engage in behavioral targeting.

Whatever the outcome of the privacy issue, marketers are looking beyond behavioral to contextual technologies, which still allow precise targeting at scale. We see surging interest in a whole slate of new contextual marketing innovations that use banner ads, rich media, and video, along with established in-text advertising.
This year will bring “super-relevant” dynamic ads with custom content that changes based on the content of a site’s page.

Smart communicators know the new world of content is defined by opportunities – all the new channels for content and the evolution of consumer product companies as “content producers.” PR professionals are stepping up to put in practice what they preach: using social to grow the network effect of communications content, within and beyond their organizations, in B2B and B2C, in every marketing channel.

We’ll see amped-up integration of social-sharing and recommendation tools that bridge content and ads, such as toolbars, which have already made inroads with publishers.
As media and technology converge across devices and platforms, the content and channels are crossing boundaries and borders. And so for advertising and communications, what happens in one area will surely be impacting the other in 2011 more than ever before.


Walkie Talkie Batteries

two way radio yaesuThe world is full of very awesome, well written content pieces. If you find one that catches your eye, you have to repost it, well i do! so with authorization of the original writer i have re-posted this so that you can enjoy

Various fields require two way radios for communication needs.

Whether it is a remote and rural area or not, two way radios are important wherever there are is no availability of cellphone signals. Some of these two way radios have a range of upto 10 miles. All of these radios depend on two way radio batteries to continue running.

Depending on the brand and manufacturer, these two way radio batteries vary greatly.

You will find various manufacturers that make two way radios like Motorola, Cobra and Uniden. Most of them manufacture dozens of different models of these radios. Today’s two way radios are not merely walkie talkies. There are several features that make them ideal emergency rescue devices.

You will find some amazing features like a flashlight, NOAA weather stations and hands free voice activated capabilities that makes these two way radios much more powerful than cordless home handsets.

Two way radio batteries are mostly the NiCad or NiMH batteries. These batteries are the nest for any cordless device like cordless phones and two way radios since they last long and respond well to short power boosts. Some of the two way radio batteries are still the traditional AA alkaline ones even as their capacity is much lesser than the NiMH or NiCad batteries.

A newer two way radio battery is the Li-on or Lithium Ion battery that has more capacity and charges much faster too.

All two way radios come with cradles for charging the battery when engaged. This cradle can be a double when charging both the two way radios or a single one when they are used apart. These chargers are brand specific too making it essential to know the make and model of your radio when looking for a replacement charger.

Two way radios are important for all outdoor fields and it is essential to choose the right kind of two way radio battery. They are capable and powerful communication tools and a good quality two way radio is the only way to keep in touch for many areas. It won’t be a good idea to get stuck with two way radio battery that is dead in the middle of nowhere!

Choose your motorola DP2400 2 way radio ( battery carefully and keep spares handy.