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One of the country’ most backward districts, Mewat in Haryana will get India’s first community radio based consumer helpline on Wednesday. This helpline will be managed by Mewat based community radio station, Radio Mewat.
According to an official statement, the consumer helpline on community Radio is an innovation to raise awareness among consumers in a community. The listeners can call the radio’s helpline number and leave a message, talk to a radio reporter or even come on live with their complaint.
Consumer affairs ministry officials said that Radio Mewat will document the cases and will pass them on to agencies that can sort out the grievances. The department claimed that over five lakh people will be able to take advantage of the helpline by calling the number 8685904904.
The radio will also commit a 30 minute slot to a consumer rights’ program where consumers will have a live show to discuss problems. Major issues such as sale of expired goods particularly medicines, sale of goods without bills, misleading advertisements etc. will be taken up during this particular segment.
The radio-mode to address consumers’ issues has huge significance since literacy rate in this region is low and there is no mechanism that illiterate consumers can use to address their grievances.